Privacy Policy
Last updated: March 20, 2026. We respect your family's privacy. Here's how we protect your information while you shop for your little ones.
Our Promise to You
Sonny Days ("we," "us," or "our") operates sonnydaysco.com and all related information, content, features, tools, products and services (the "Services"). Our store is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our site, or make a purchase. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information.
Personal Information We Collect
When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. We may collect the following categories:
- Contact details including your name, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, payment card information, transaction details, form of payment, and payment confirmations (processed securely by Shopify).
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including items you view, add to cart, wishlist, purchase, return, exchange or cancel, and your order history.
- Communications including information you include in messages to us such as customer support inquiries.
- Device and usage information including your IP address, browser type, device identifiers, pages visited, and how you interact with the Services.
How We Collect Your Information
We gather your information in multiple ways:
- Directly from you when you create an account, make a purchase, or contact us.
- Automatically through cookies and similar technologies when you visit our site.
- From service providers including Shopify, payment processors, and shipping carriers.
- From third-party partners such as advertising and analytics platforms.
How We Use Your Information
Your information allows us to:
- Process and fulfill your orders, handle returns and exchanges.
- Send order confirmations, shipping updates, and account notifications.
- Send marketing and promotional emails — you may opt out at any time via the unsubscribe link.
- Show you personalized advertisements based on your browsing and purchase history.
- Detect, investigate, and prevent fraudulent or illegal activity.
- Improve our website and personalize your shopping experience.
- Maintain and secure your account.
- Comply with applicable legal obligations.
How We Share Your Information
We may share data with trusted third parties:
- With Shopify to power our store, process payments, and provide services.
- With shipping carriers to fulfill and deliver your orders.
- With marketing and advertising partners to show you relevant ads — you may opt out at sonnydaysco.com/pages/data-sharing-opt-out.
- With analytics providers to help us understand how our site is used.
- When required by law including to respond to subpoenas, court orders, or government requests.
- In connection with a business transaction such as a merger, acquisition, or bankruptcy.
- With your consent when you direct us to share your information.
Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be transmitted to and shared with Shopify and third parties located in countries other than where you reside. Shopify may use data collected about your interactions with our store along with other merchants to provide enhanced features. In these circumstances, Shopify is responsible for the processing of your personal information. To learn more, visit shopify.com/legal/privacy. To exercise your rights related to Shopify's processing, visit privacy.shopify.com/en.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate and improve our Services, remember your preferences, and serve relevant advertisements. You may control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.
Your Rights and Choices
Depending on where you live, you may have the following rights:
- Right to Access/Know — request access to the personal information we hold about you.
- Right to Delete — request deletion of your personal information.
- Right to Correct — request correction of inaccurate personal information.
- Right of Portability — receive a copy of your data and request it be transferred to a third party.
- Right to Opt Out of Sale or Targeted Advertising — opt out at sonnydaysco.com/pages/data-sharing-opt-out.
- Global Privacy Control — if you visit our site with GPC enabled, we will treat this as an opt-out request for that browser and device. Learn more at globalprivacycontrol.org.
- Managing Marketing Emails — unsubscribe at any time using the link in any marketing email we send.
To exercise any of these rights, contact us at hello@sonnydaysco.com. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.
Children's Privacy
Our Services are not intended for children. We do not knowingly collect personal information from anyone under the age of 13 (or the applicable age of majority in your jurisdiction). As of the effective date of this Privacy Policy, we do not knowingly sell or share personal information of individuals under 16 years of age. If you are a parent or guardian and believe your child has provided us their information, contact us at hello@sonnydaysco.com and we will delete it promptly.
Security and Retention
We take reasonable measures to protect your personal information, but no security system is impenetrable. We recommend not sharing sensitive information over unsecured channels. We retain your personal information for as long as necessary to maintain your account, provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.
International Transfers
Your information may be transferred to and stored in countries other than where you reside. If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority.
Complaints
If you have complaints about how we handle your personal information, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons. We will post the updated version on this page with a new "Last updated" date and provide notice as required by applicable law.